About Us

our story...

Our stylishly playful greeting cards, art prints and tea towels are designed with flowers and foliage from our Tasmanian garden. Sandra draws on her background as a fashion designer to create ephemeral artworks that she photographs for the petal & pins collections including our signature range the Garden Fairy's Wardrobe®.

Established in 2012, our studio looks out onto the rambling garden that inspires our designs and a 'live in the moment, find joy in the things around us' ethos.  Our stationery and art prints are imaginative, unique and always enchanting.  

All our designs are available here on our online shop and are also available from selected stockists in Australia, New Zealand, USA, Canada and the UK.

how it all began...

"As a fashion designer with a studio looking out on to a slightly unkempt but enchanting garden, it was only a matter of time until my passion for flowers and design intertwined to become petal & pins.

I love to step into my garden to pause for thought, feel the warmth of the sun, or pick a few flowers and it was in one of those moments that I created the first petite dress from flowers.

I take delight in the ephemeral nature of designing with flowers and the photos I take of the dresses are keepsakes of those moments.

These miniature flower dresses feature on our signature range of greeting cards and art prints I call the Garden Fairy's Wardrobe."

petal & pins designer Sandra Alcorn

our ranges...

We currently have four ranges of greeting cards and art prints:

  • the Garden Fairy's Wardrobe - our signature range featuring botanical couture.
  • the Atelier Pétale collection - we love high teas and vintage treasures and think our hatted ladies would be right at home having a tête-à-tête at a teacup soirée. Perfect for birthday wishes, invitations and the refined etiquette of the thank you note.
  • the Love Letters collection - designed with pretty Cécile Brünner roses, also known as the sweetheart rose, the love letters collection is for celebrations, friendship and romance.
  • the Scrapbook Collection - lovingly created with botanicals, ephemera and a dash of nostalgia.
  • the Christmas Collection - a colourful Christmas collection designed with geraniums.  From Paris to Australian gardens, these bright happy flowers always add a playful dash of festivity!  We also have a selection of classic holly dresses from the Garden Fairy's Wardrobe for Christmas.

Plus, we have a small but lovely mix of other products designed by Sandra including the pure silk peony scarf and our gorgeous rambling rose coathanger!

stay posted...

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get in touch...

We'd love to hear from you!

Please drop us a line if you have any questions, want to share how you've used our products or just want to say hello!

Interested in stocking petal & pins products? Make a wholesale enquiry here.


All words and images on this website are copyright © 2012 - 2020 Sandra Alcorn and may not be used or reproduced without permission. petal & pins® and Garden Fairy's Wardrobe® are registered trademarks of Sandra Alcorn.