About Us

our story so far...

We're a small design studio based in Tasmania, Australia founded in 2012 by husband and wife team Sandra and Simon Alcorn.  We create original stationery, art prints and gifts designed by Sandra with a fashion sensibility and a touch of whimsy.

Our designs are available here on our online shop and are also available from stockists across Australia (and a few overseas too!).

how it all began...

"As a fashion designer with a studio looking out on to a slightly unkempt but enchanting garden, it was only a matter of time until my passion for flowers and design intertwined to become petal & pins.

I love to step into my garden to pause for thought, feel the warmth of the sun, or pick a few flowers and it was in one of those moments that I created the first petite dress from flowers.

I take delight in the ephemeral nature of designing with flowers and the photos I take of the dresses are keepsakes of those moments.

These miniature flower dresses feature on our signature range of greeting cards and art prints I call the Garden Fairy's Wardrobe."

petal & pins designer Sandra Alcorn

our ranges...

We currently have three ranges of greeting cards and art prints:

  • the Garden Fairy's Wardrobe - our signature range featuring botanical couture.
  • the Atelier Pétale collection - featuring vintage fashion illustrations with hats designed with flowers from the petal & pins garden.
  • the Love Letters collection - our newest collection featuring beautiful script and monograms created with rosebuds and foliage.

Plus, we have a small but lovely mix of other products designed by Sandra including the pure silk peony scarf and our gorgeous rambling rose coathanger!

stay posted...

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get in touch...

We'd love to hear from you!

Please drop us a line if you have any questions, want to share how you've used our products or just want to say hello!

Interested in stocking petal & pins products? Make a wholesale enquiry here.


All words and images on this website are copyright © 2012 - 2017 Sandra Alcorn and may not be used or reproduced without permission. petal & pins® and Garden Fairy's Wardrobe® are registered trademarks of Sandra Alcorn.